This is our initiative to share/spread knowledge. Here are a list of articles written by the Founder of PRHUB (most of them published or under publication or written for a publication). We plan to add more authors and more articles to make it a true treasure trove of perspectives, insights and opinions.

We will be very happy to hear your thoughts and feedback. Kindly provide credits if you are using the articles in any format/manner.

• Branding is as important if not more for SMEs
• Business writing
• Challenges facing an entrepreneur
• Entrepreneurship as a career option comes into its own
• Empty pockets? No hassles as long as you have an idea in it!
• Key challenges before today's entrepreneurs
• How about getting out of the box???
• All entrepreneurship is truly global in some sense
• Integrated communications is the way to go - agreed; But hang on, the similarity just ends there
• Looking for a proven way to build a credible brand? The answer lies within
• Marketing of the yore is truly dead
• "Bottom of the pyramid" is a misonomer
• The way to healthy business is to turn down some of your customers
• The big shift towards non-linearity in communication presents a lifetime opportunity for the Indian PR industry
• Winning in the marketplace - few tips 1
• Winning in the marketplace - few tips -2
• Do you know your DNA?
• Is your brand just trying to ride the festive wave?