Volume 2 | March 2010 | Issue 15
The Chennai team of PRHUB was called upon to organize at short notice a press conference on the occasion of the 25th anniversary of NELCAST Ltd. Amidst some challenges, the team ensured decent turnout for the press conference and some quality coverage right across.
If Nelcast was short notice, this was even shorter. But this time the challenge was on the Bangalore team which rose upto the occasion and ensured excellent media turnout for a press conference addressed by Executive Director of Andhra Bank to share its financial results and expansion plans in South India. Good coverage meant a happy client and another feather in the cap for the team.
WABCO-TVS, a leading vehicle control systems manufacturer was participating at Auto Expo 2010
which is undeniably India's largest and most popular trade show. The company was keen to use the occasion to convey
two key messages - The recent change in ownership to Wabco and the company's expanded offering. Team PRHUB advised the client on the release and focus for the interviews and pulled off a highly successful project with good pick-up of the release across mainstream and trade media. There were 6 media interactions organized at the WabcoTVS' stall which resulted in even more coverage. The highlight of course was the front page coverage in The Hindu Business Line, a leading and highly respected business daily.
As part of its proactive initiative to spread the message of the need for early focus on eye problems among children, PRHUB team conceptualized a panel discussion in Mysore targeted at the media which responded overwhelmingly to the initiative. Organized by Sankara Eye Hospital (SEH), Bangalore & Shimoga in association with SightSavers International (SSI), UK, the panel discussion saw a significant media turnout and well spread and significant coverage. Following close on heels of another such successful event in Bangalore towards end December; the event was a key element of PRHUB's strategy to spread awareness of Sankara beyond Bangalore.
Bhea Technologies is one of the most successful partners for Sugar CRM, a leading California based open-source based CRM venture that is taking the CRM world by storm with its explosive growth. The company assigned PRHUB the task of gaining more awareness for the partnership and Sugar CRM in the Indian market coinciding with its' two city “CRM Acceleration” roadshow. The Bangalore team issued a press release and organized 3 interviews as part of the mandate. The release and interviews have been well reported among trade magazines and portals.
As part of its proactive initiative to spread the message of the need for early focus on eye problems among children, PRHUB team conceptualized a panel discussion in Mysore targeted at the media which responded overwhelmingly to the initiative. Organized by Sankara Eye Hospital (SEH), Bangalore & Shimoga in association with SightSavers International (SSI), UK, the panel discussion saw a significant media turnout and well spread and significant coverage. Following close on heels of another such successful event in Bangalore towards end December; the event was a key element of PRHUB's strategy to spread awareness of Sankara beyond Bangalore.
Bhea Technologies is one of the most successful partners for Sugar CRM, a leading California based open-source based CRM venture that is taking the CRM world by storm with its explosive growth. The company assigned PRHUB the task of gaining more awareness for the partnership and Sugar CRM in the Indian market coinciding with its' two city “CRM Acceleration” roadshow. The Bangalore team issued a press release and organized 3 interviews as part of the mandate. The release and interviews have been well reported among trade magazines and portals.
