PRHUB bags PR mandates from Hogar Controls & Lumiford
Bengaluru, 3 October 2019: PRHUB, one of India's leading, independent, full-service PR and communication firms, today announced it has won two new PR mandates - Hogar Controls, a global brand focused on creating aesthetically designed, affordable end-to-end automated smart home solutions and Lumiford, an emerging brand in consumer entertainment, surveillance and office durable electronics. The two wins strengthen PRHUB’s start-up credentials as both ventures had incepted in the last 2-3 years. Lumiford is an entirely b2/consumer play while Hogar will have an increasing consumer play, reinforcing PRHUB’s growing foothold in the b2c/consumer client arena. Coming closely on the heels of b2c wins like Ripple Tea and Sumeru earlier this year.
Commenting on the wins, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “One always is greatful for clients who trust your value proposition and capability to deliver and thus entrust you with the critical responsibility of building and managing their reputation. The wins is part of our overall strategy to be a national PR firm of choice for both b2b and b2c clients across verticals not to mention start-ups, a segment where we have been relatively successful for a while now. Segments that these brands play in are all emerging/fast growth ones, which augurs well for PRHUB and we keenly look forward to contributing to and growing with these brands.”
In his comments, Karan Kumar, Co-founder, and Chief Technology Officer, Hogar Controls said,” Having had a not so good experience previously we were quite sceptical and were quite rigorous in our selection process which involved multiple agencies. At the end, we were impressed by the specificity and detailing of the proposal we received fromPRHUB and the management commitment/involvement in the process. The initial experience has been really good and we look forward to the partnership playing a key role in our aggressive growth plans.”
According to Abhijit Bhattacharjee, CEO, Lumiford, "While we knew we had a unique value proposition and a great range of products, the segments we play in are highly cluttered with both known and unknown brands a dozen at every value point. We needed someone who got on the ground quickly and create the necessary visibility for the various products we have. After carefully evaluating multiple agencies, we found the right value fit with PRHUB and we look forward to their role in taking our vision to the consumers and play a role in creation of a formidable brand in the consumer electronics/entertainment space.”
About PRHUB: PRHUB is among India's leading independent and full services PR and communication firms, with offices in New Delhi, Mumbai, Bengaluru; own employees in Chennai, Hyderabad and Kochi besides associates spanning 100+ locations pan India. Founded in 2002, its’ among the few, equipped to deliver integrated communication mandates with in-house specialized teams in design, social and digital, content development & marketing, media relations and influencer engagement. PRHUB has been consistently ranked among India's top 20 PR firms and recognized as among India's top 11 technology PR firms. It has successfully handled 300+ clients’ (MNCs, Indian growth firms, start-ups, governmental organizations and Non-profits) in this period across diverse sectors. PRHUB has deep partnerships with leading independent PR firms in 40+ countries worldwide to be able to support Indian companies looking beyond India as well.