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YOUR ULTRA-SUCCESSFUL STRATEGY/OUTCOME INFACT IS WORKING FOR THE COMPETING BRAND EVEN BETTER

It was a morning meeting at The Paul, one of those charming, hip bakery cum coffee shops in central London this Friday with someone who is among the most active angel investors in the Indian start-up ecosystem. Ofcourse the conversation veered to Indian elections and something that the person said in the course of the conversation casually, stuck onto me. He said the ruling dispensation�s initial, tremendous success in positioning its principal political adversary so low is actually backfiring badly. Not only that, it has allowed the targeted adversary to use it to his advantage with nothing to lose.

Now sit back and apply it in the communication and messaging context. In a competitive market, we have hit