Blogs

The way to healthy business is to turn down some of your customers

Thought the headline was an editing mistake that someone allowed to slip through. Not really. As the economy grows and demand rises across sectors, there is inevitable growth that every organization irrespective of its size witnesses. With growth come new customers of all kinds, hues, sizes, expectations, requirements, work processes and quirks. The easiest thing and the most logical thing in this situation for any SME firm which is hungry for business and ambitious about its business to do is to accept all the customers with open hands. While they might be new customers and can drive up revenues the true situation down the line may be entirely different, if there are no criteria applied to the acceptance of customers

�Bottom of the pyramid� is a misonomer

Well, if the headline made you think and assume the tone of the article to be otherwise, it has served its purpose. Coming to the focus of the article, would like to put forth my views on why �Bottom of the pyramid� should be top on the priority list not just for businesses of all hues and sizes irrespective of where they are based and operate.

Serving the served markets definitely does not serve the purpose of growth

Cal this parody or an irony. Corporates whose sole aim and professed aim is to keep growing healthily or exponentially year on year are only now beginning to look at something which could have served that aim well long back. Because Prof.Prahlad and Co. woke them up and gave t