IT IS TIME RETAILERS AND REGIONAL FMCG BRANDS LOOKED BEYOND TV SPOTS!
Since the topic touches and will touch raw chords and nerves let me
at the outset categorically state that the views are those of a seasoned
communicator looking at the current scenario dispassionately.
Being a not so regular TV watcher and my mother tongue being
Tamil still end up watching commercial TV in Tamil a bit mostly in the
evening prime time slot. Over the past few years have consistently
noticed that big retailers (guess there are tens of them out of Chennai
and elsewhere) and most regional FMCG brands almost entirely depend on
TV commercials for their sales or marketing or communication with
customers. It also dawned on me that festive season after festive
season, collection after collection
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