MARKETING OF THE YORE IS TRULY DEAD
It is something that traditional marketers may not like to hear. The
way marketing currently works and is delivered will have to take a U
turn to be even relevant. All that and more insights emerged in a PRHUB
interaction with Arun Sinha, winner of AMA Marketer of the Year in 2005
and currently the Head of Global Marketing at Pitney Bowes Inc., USA, a
Fortune 500 firm.
What is so wrong with the marketing of today that you need to turn it on its� head?
Right through the year I travel across the world talking to
customers, competitors and marketers from diverse businesses. And what I
hear concerns me and is the basis on which I made that statement. To me
it seems as if the marketing function
READ MORE...
