4 THINGS START-UPS AND ENTREPRENEURS WOULD DO WELL TO REMEMBER IF THEY WANT TO GET THEIR PR RIGHT?
Having worked with start-ups and entrepreneurs for well over 12
years, where we have handled entrepreneurs in their late fifties to
those in their teens, can safely say to some extent we have been there
and know a bit about it. Infact, am running highly delayed on my attempt
to capture all of it in a book but thought will share some of the
lessons from the groundwork done for this in the making book, for the
benefit of start-ups and entrepreneurs.
1. What works for Flipkart, Ola, Uber and Airbnb won�t work for you
Having seen it for such a long period, have seen how media
treats start-ups and entrepreneurs differ significantly from outright
disdain to unbridled enthusiasm to cautious let me c
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