PRIMER TO SWEAR BY WHEN LOOKING AT PR IN INDIA
PR in India has started to move beyond just communication and added
an interesting term �strategic� that has changed the entire game of PR
for brands across sectors. The explosion of media as a platform has
given meaning to this added word and helped the concept to evolve
radically. Cost-effective strategic communications plans spanning
advertising, PR and digital media have become the new pitching jargon.
But, to deliver an effective PR campaign that makes sense on the ground,
a true piece that is influential enough to live up to the identified
communication objective? We are talking about an industry that is
expected to be valued at INR 2,100 Cr by 2020. Hence, we got to be
serious when it comes to making it count i
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